ISSN 2167-0439
International Journal of Management and Business Studies ISSN 2167-0439 Vol. 10 (3), pp. 001-008, March, 2020. © International Scholars Journals
Full Length Research Paper
Facilitating qualitative research in business studies: Using the business narrative to model value creation
Manuel Au-Yong Oliveira1,2* and João José Pinto Ferreira2
1Department of Economics, Management and Industrial Engineering, University of Aveiro, Campus Universitário de Santiago, 3810-193 Aveiro, Portugal.
2INESC Porto, Faculdade de Engenharia, Universidade do Porto, Rua Dr. Roberto Frias, 4200-465 Porto, Portugal.
Accepted 20 October, 2019
Abstract
This is a conceptual paper supported by empirical research giving details of a new Business Narrative Modelling Language (BNML). The need for BNML arose given a growing dissatisfaction with qualitative research approaches and also due to the need to bring entrepreneurs, especially those with little training in management theory, closer to the academic (as well as practitioner) discussion of innovation and strategy for value creation. We aim primarily for an improved communication process of events which can be described using the narrative, in the discussion of the value creation process. Our findings, illustrated through a case study, should be of interest to both researchers and practitioners alike.
Key words: Empirical research, qualitative research approaches, dissatisfaction, entrepreneurs, improved communication, Business Narrative Modelling Language (BNML).