International Journal of Management and Business Studies

International Journal of Management and Business Studies ISSN 2167-0439 Vol. 14 (1), pp. 001-010, January, 2025. Available online at www.internationalscholarsjournals.org © International Scholars Journals

Full Length Research Paper

A New Model for Analyzing the Influences of Key Factors on Behavioral Intentions

Seyed Alireza Mosavi¹ and Mahnoosh Ghaedi²

¹Department of Business Administration, Firoozabad Branch, Islamic Azad University, Firoozabad, Iran
Ali_mosavi75@Yahoo.com. ²Firoozabad Branch, Islamic Azad University, Firoozabad, Iran

Accepted 06 October, 2024

Abstract

The purpose of this paper is to construct a new model for factors that affect consumer behavioral intentions in a shopping center context in Shiraz (Iran). Data were gathered at three large shopping centers in Shiraz (Refah, Fajr and Zeitoon shopping centers). The data were collected over a two-week period in these shopping centers. From the 647 returned questionnaires, 592 usable responses were analyzed. The measures were subjected to confirmatory factor analysis to examine the reliability and validity of the hypothesized model. The results revealed that: customer satisfaction most influenced by perceived value; customer satisfaction positively influenced positive attitude, trust and adjusted expectations; trust and adjusted expectations positively affected positive attitude. Finally the findings indicate that behavioral intentions most influenced by positive attitude.

Keywords: Perceived value, Customer satisfaction, Trust, Adjusted Expectations, Positive attitude, Behavioral intentions.